Synopsis
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This
course will provide an overview of the basic concepts on entrepreneurship
focusing on the nature, environment, and risks of new venture formation and
building of businesses. It is designed to explore the personality of the
entrepreneur and how innovative business ideas are created. Students will
learn to consider various type of business models, conduct feasibility
studies, write a business plan, and evaluate problems and finding solutions
to those problems in order to come out with creative and innovative IT
products and services. Furthermore, students will also learn plan the
strategy required to start a new business using Blue Ocean Strategy approach.
Students will also be exposed to case study method using a combination of
cases from the textbook and Harvard Business School cases in order to give
them exposure to the real world problems. Active participation by students
during class discussions and activities is encouraged and expected.
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Learning
Outcomes
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At
the end of the semester, the student will have the:
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CO
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Course Outcomes
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Related Program Outcome (PO)
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Evaluation
Method
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1.
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Identify
the overall entrepreneurial process and solve real world problems through
creative and innovative IT solutions.
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PO1 (C2, P1, A1)
PO3 (C2, P1, A2)
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A, Prs,
CS, FA,Q
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2.
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Use
entrepreneurship skills to investigate business opportunities and the
feasibility of transforming business concepts into viable IT business.
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PO1(C4, P2, A3)
PO8 (KK1)
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PR, Prs,
FA, CS
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3.
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Demonstrate
leadership skills through role-playing of various business positions in
operating a business venture.
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PO9(LS1, LS2)
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Prs,CS
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4.
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Present
business solutions for a specific context confidently, effectively and
clearly
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PO4 (CS1, CS2, CS3, CS4)
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PR, Prs,
CS
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(PR
– Project; Q – Quiz; A – Assignment; CS – Case Study; Prs –
Presentation; FA – Final Exam)
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Student
Learning Time
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Teaching
and Leaning Activities
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Student
Learning Time (Hours)
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Face to Face Learning
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Lecturer
centered
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Lecture
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14
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Student
centered
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Practical/Lab/Tutorial
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-
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Student Centered Activity (plus in-class
assessment)
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28
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Others
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-
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Others
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-
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Sub Total
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42
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Self Learning
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Non Face to face or Student Centered
Learning (SCL)
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Assignments
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18
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Reports
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4
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Project
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18
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Group
Discussion
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10
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Others
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-
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Revision
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5
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Assessment Preparation
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11
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Others
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-
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Sub Total
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66
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Formal Assessment
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Continuous
Assessment
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Quiz
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1
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Exam
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3
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Presentation
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6
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Final
Examination
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3
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Others
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-
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Sub Total
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13
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TOTAL
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120
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Generic
Skills Addressed
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- Managerial skills
- Team Working
- Communication skills
- Updated with technological
trends
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Teaching Methodology
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To meet the course objectives, this class
will use a combination of methods and activities. A variety of readings,
assignments, case methods, projects, and exercises will be used to gather or
apply related information. In addition, facilitated lectures, multimedia
presentations, field trips and discussions will be used to give additional
information or to reinforce or enhance the learning content. Guest speakers –
Entrepreneurs and Professionals will provide additional perspectives to the
classroom experience.
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References
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Barringer, B. R & Ireland, R. D.
2010. Entrepreneurship: Successfully
Launching New Ventures, 3rd Ed. Pearson, New Jersey. (Textbook – RM94.00)
Baron R. A. & Shane, S. A., 2008.
Entrepreneurship: A Process Perspective, 2nd Ed.
Southern-Western Cengage Learning, Ohio.
Kim, W. C & Mauborgne, R. 2005. Blue Ocean Strategy, Harvard Business
School Publshng,Boston, MA.
Osterwalder, A. 2004. The Business
Model Ontology - A Proposition In A Design Science Approach, Unpublished PhD Theses.
AirAsia Case Study Article,
Netflix Case Study Article
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Assessment
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Methods
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No
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Percentage
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HBS Case
Studies
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1
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5
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Activities
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6
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20
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Assignments
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2
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10
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Project
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1
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10
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Mid-Term
Challenge / Competition
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1
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15
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Entrepreneur
Interview
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1
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10
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Final
Exam
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1
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30
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TOTAL
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100
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